Updated: Sep 26
The Birth of Blue Cube Travel: A Quest for Independence and Excellence
Driven by an ambitious dream to carve her own path, Mel Phaure, along with her close friend and co-founder Kenny Stirling, set out to establish Blue Cube Travel over twenty years ago. Mel's primary objective was simple, yet profound - to work for herself and to be in charge of her own destiny. With an unshakeable belief in her abilities and a passion for travel, Mel sought to create a travel company that would stand out from the rest.
The Ethos That Built a Legacy
From the very beginning, Blue Cube Travel embodied an ethos that set it apart from its competitors - to offer every single client an extraordinary service unrivalled in the industry. This core principle became the foundation on which Mel built the business. Guided by her unwavering commitment to customer satisfaction and a personalised approach, Mel created a business that thrived on the strength of its relationships with clients.
"Without a shadow of doubt, I sincerely believe in the unrivalled, exceptional service we provide," declares Mel Phaure. Numerous testimonials from our long-standing clients, dedicated staff, and supportive suppliers reflect that ethos.
Creating an Inclusive and Fulfilling Working Environment
While Blue Cube Travel excels in providing exceptional service to its clients, the company also goes above and beyond in creating a supportive and fulfilling work environment for its staff. Mel and her team understand that happy and motivated employees are the driving force behind their success.
"We work closely within our community and work hard at keeping our staff happy, motivated, and fulfilled," affirms Mel. "We go to great lengths to recognise individuals' greatness and offer opportunities that help them excel further. We are also very flexible in our approach to work, ensuring a healthy work-life balance."
To foster a positive work culture, Blue Cube Travel has implemented various initiatives. All staff members have received mental health awareness training, ensuring their well-being is a top priority. Additionally, the company provides an office dog, personal training sessions twice a week, on-site table tennis, pool table, showers and a sizeable open plan kitchen and social area with cable TV and lounge space. We also organise activities such as the farmers club, tennis, badminton, five-a-side football, frequent in-office social events, as well as out-of-office activities.
These efforts contribute to an inclusive environment where the majority of the staff choose to come to the office every day.
A Proud Legacy: Celebrating Blue Cube and Its Wonderful People
As Mel Phaure reflects on the journey so far, she takes great pride in the accomplishments they have achieved and the exceptional individuals who form a part of the company.
"I'm proud of what we have at Blue Cube and all of the wonderful people who are now part of this company," says Mel. "Our success lies not only in the exceptional service we offer but also in the relationships we have built, both within our team and with our clients."
As Mel strives for the Business Woman of the Year 2023 award, she stands as an inspiration to entrepreneurs everywhere, proving that a business can flourish when it is built upon a foundation of integrity, inclusivity, and unwavering dedication to its employees and clients.
Mel Phaure stands as a shining example of what it means to be an exceptional businesswoman. With a steadfast commitment to her clients, employees, and community, Mel has left an indelible mark on the travel industry.
Join us in congratulating Mel and wishing her and the team, the very best for the upcoming SME National Business Awards ceremony. Her story reminds us that true success lies not only in achieving business goals but also in creating a thriving and supportive ecosystem for everyone involved.
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